We are heading into 2016 and each year it’s getting more important for businesses to claim those top Google rankings. The problem with online marketing these days is every assumes it’s an easy way to make a quick buck. That is not the case, you can’t go into the search engine marketing industry and treating it like a hobby. The problem with these guys & people overseas is that they don’t know what they are doing & promise page 1 rankings for $99. Businesses fall for this tactic & lose faith that seo works at all. This article will cover the basics of hiring an elite seo contractor who will get the job done right.
Do They Have All The Proper Tools?
I used to outsource my seo and never got results back in the day. Hell I would even outsource my work & do the PBN postings on my own. During those early days my seo contractor nor myself had the proper tools to know what we were doing. We both just created links and expected to rank. Maybe back in 2009 that tactic was great but in 2015 it’ll get you slaughtered as far as rankings go. Some important tools that every elite level seo should have include Moz, Majestic, Semrush & Ahrefs. These tools allow us to see how many links a site has, anchor text percentages, competitor analysis & more!
What’s great is you can actually see every link that your competitors ranking on the first page used and copy what they did! It’s all about the research and the tools. While they are expensive it’s part of being at the top of your game. You charge cookie cutter prices you are going to have a cookie cutter arsenal at your disposal.
PBN Network Done The Right Way
Private blog networks have been around for many years now. Most local SEO agencies will just order links on public networks which Google can easily identify and shut down right away. If they catch you on one of these networks you can expect a nice penalty & drop in your rankings. The key to having a solid PBN network is to buy old websites with a clean link & anchor profile & host them on individual hosting platforms. You also need to make sure that the Whois information is private or that they have a contestant gravitar attached to them.
Just knowing these basics is more information than 99% of those other seo guys know. If you want an elite seo they should understand these principles & have some type of rankings guarantee. I hope you found this article helpful. If you are a small business & need to learn about Local SEO Services please checkout our site. If you fill out the client application form we will review your information and create a complimentary game plan to help your business succeed in 2016.